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Grimsby Fishmongers Experience 'Best Christmas Year Ever' With Seafood Sales

January 08, 2024

Grimsby's local fishmongers are celebrating as they announce unprecedented seafood sales, solidifying their reputation as the go-to destination for fresh, high-quality fish and seafood. The surge in sales reflects seafood consumer's demand across the country for premium seafood and appreciation of the fishmongers' commitment to excellence.


Their remarkable success is a dedication to providing customers with the finest, sustainably sourced seafood, coupled with a commitment to culinary excellence. The quality and freshness of their offerings have struck a chord with seafood enthusiasts, driving a surge in demand.


Mike Woods, Chairperson of The Grimsby Fish Merchants Association remarked "Our many members have a diverse seafood selection. Products are sourced locally, from Scotland and the South West of UK plus many countries abroad. Grimsby's fishmongers, including over 100 independent mobile fish vans, supply seafood direct to consumers, food service outlets including fish and chip shops and other wholesalers weekly."


During the past 18 months many Grimsby fishmongers have benefited from financial grant support for business improvements, training, and business support including, the use of social media and marketing techniques. 


Fish Merchants Association Executive, Simon Dwyer, explained "We have worked collaboratively with The University of Lincoln's National Centre for Food Manufacturing to maintain standards and educate fishmongers in providing quality products but also, sharing knowledge to the consumer on matters related to sourcing, sustainably and culinary advice for preparing and cooking seafood. The financial support from the local council, regional Enterprise Partnership, and DEFRA all reap benefits."


One micro-fishmonger business that uses social media extensively to promote their products said "It's been our best Christmas year ever. We have the MadeGreatInGrimsby logo on our packaging along with our other award winning logos. We believe the logos give provenance to the high quality products we sell. We and other local fishmongers leverage the power of social media. We've all created a strong online presence, showcasing our products, sharing recipes, and fostering a sense of community among seafood enthusiasts." Another independent fishmonger added "We're sold out of haddock, hake and even crayfish. Unbelievably it's still two days before Christmas Eve."


The Grimsby & Humber seafood cluster employs nearly 6,000 full time direct jobs with over 12,000 in the supply chain. The cluster has nearly 50 approved processing facilities and employs over 100 independent mobile fish vans delivering across England.